It's the weekend. Isn't that awesome?!? You get to sleep in, or wake up early to catch the sunrise, take your day leisurely and enjoy that awesome cup of coffee as long as you want. Everything is perfect. Until you start sipping. Your coffee is bitter, stale, flat. This won't...
Victrola Coffee Roasters
Director's Blog: Director of Operations Jeremy McDermott - Sharing & Caring
A while ago I had a conversation with one of our roasters about what coffees he preferred of the ones on our menu at the time. It was a very stimulating conversation and we both agreed and disagreed on certain aspects of the coffees, each arriving at very different conclusions....
Director's Blog: Director of Sales/Marketing Joshua Boyt - Being Present
Be Present. I had the opportunity to visit one of our great wholesale partners and my personal friend in Fresno this week for some strategic planning. We are similar age and both own our own retail coffee shop, in addition to many other business and personal activities. We see eye...
Director's Blog: Owner Dan Ollis - Coffee Then and Now
Coffee then and now, from my perspective, of course. For me, it was 1986, working at an espresso cart using SBC (aka Seattle’s Best Coffee). Everyone in the coffee business seemed to be "proudly serving SBC" coffee. Yes, the red umbrellas were there too. Jim Stewart was the then-Founder, and from my view...
Director's Blog: Byron Betts Director of Education - An Inside Look at Being a Professional Trainer
The most common question I receive from folks not in our industry is "what is it that you do?" followed by "Wow, there’s enough work for one person to do that?" Haha, to put it mildly, yes. Anyone who has done this job knows just how much work goes into...