The 14th annual Roasters Guild Retreat at Skamania Lodge in Stevenson, Washington, was an action-packed whirlwind of old friends, new faces and a mind-bending array of information and educational opportunities from the brightest minds in the biz. The event kicked off Thursday night with raucous introductions by SCAA Executive Director Ric...
Victrola Coffee Roasters
Director's Blog: Director of Roasting Dennis Peseau - New Coffees Soon
It is always an exciting day in the roastery when a new coffee arrives. It marks the end of one part of a journey and the beginning of another. Recently, we received two micro lots from the Huila region in Colombia. Their arrival marked the end of a months long process....
Director's Blog: Byron Betts - Better Brewing at Home
It's the weekend. Isn't that awesome?!? You get to sleep in, or wake up early to catch the sunrise, take your day leisurely and enjoy that awesome cup of coffee as long as you want. Everything is perfect. Until you start sipping. Your coffee is bitter, stale, flat. This won't...
Director's Blog: Director of Operations Jeremy McDermott - Sharing & Caring
A while ago I had a conversation with one of our roasters about what coffees he preferred of the ones on our menu at the time. It was a very stimulating conversation and we both agreed and disagreed on certain aspects of the coffees, each arriving at very different conclusions....
Director's Blog: Director of Sales/Marketing Joshua Boyt - Being Present
Be Present. I had the opportunity to visit one of our great wholesale partners and my personal friend in Fresno this week for some strategic planning. We are similar age and both own our own retail coffee shop, in addition to many other business and personal activities. We see eye...