And The Prices Just Keep Rising
It has only been a few short weeks since I last wrote about the recent sharp increases in coffee prices. But, alas, the prices just keep rising. Even the big players are responding. Today Starbucks declared that it would have to increase the menu price of many of its coffee drinks. They blame not only the 34-year high coffee commodities pricing but also pressure from the increased cost of everything from dairy and cocoa to transportation. Just how long will this trend continue? At this point, it is anyone's guess.
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