Mexico San Agustin Loxicha
12 oz valve bag
Region: Pochutla District in Costa Region
Town: Pluma Hidalgo
Producers: San Agustin Loxicha
Elevation: 1,500-2,200 masl
Varietal: Pluma Hidalgo
Importer: Red Fox
Plum, Peach, Floral
Pluma, a subregion of Oaxaca, brings with it an incredible history along with incredible coffees. Boasting the singular Pluma Hidalgo variety, an offshoot of Typica, at elevations as high as 2,200 masl, Pluma coffees bring with them a wide range of flavors: distinct dried fruit notes like raisin and prune, saturated sweetness like brown sugar, richness like drinking chocolate, complex malic acidity like green apples, and even florals like amber honey and peach blossom.
Over the last few decades, Pluma’s coffee production has evolved dramatically, shifting from the hands of large estates into the hands of local smallholder farmers. Nowadays, Pluma is almost exclusively the province of smallholders with farms averaging just 1-2 hectares.
Pluma’s smallholders have struggled to make enough to thrive and reinvest in their farms. Without access to a differentiated market where customers are willing to pay viable prices, there hasn’t always been a real value proposition for Pluma’s producers to keep growing coffee.
Over the last couple years, we’ve seen this start to shift. Being able to introduce these coffees to a group of buyers willing and ready to buy them at a viable price has started to build trust in this region and reinvigorate local farmers, who are beginning to understand that their coffee is worth more than they’ve always been told. They are ready to be able to dictate their own futures and gain access to new pathways to finance and reinvest in their own success.